After the Second World War Mario Pavesi resumed the activity of his biscuit factory, he launched biscuits with a unique shape and light structure that provide energy without weighing down, ideal for children. The first advertising campaigns, aimed mainly at mothers, started soon. At a time when biscuits are sold in bulk, Pavesini, on the other hand, comes in an elegant package sold at the price of 100 lire. In 1955 Mario Pavesi, back from a trip to America, launched the "crackers", a product particularly suitable for an Italy that was changing.
Pavesi is now the owner of many brands, Ringo, Gocciole, Togo, Pavesini among the most 'famous.
Today, the company is very committed to controlling the resources used for the production of its products, and a very careful choice of raw materials to obtain the highest quality. In their website you can find an in-depth analysis on this important aspect: www.pavesi.it/impegno